If you run a business that targets very generic keyword like, website, or car, or movie you will realize that you are no longer just focusing on local seo. In reality yo should have a great local presence but over all your end goal is ranking at a national level in search engine results. So how can you rank first in google for your keyword nationally? The goal is to look out for other related terms with less competition which will allow you to easily rank for. Once your business starts ranking for these it’s easier to target more competitive keywords. The key here is to realize that longer variations of search terms are easier to rank for. Therefore, making a list of top 10 long tail keywords related to your main keyword will allow you to better focus your National SEO Strategy and blacklining.
Ranking nationally can really change the course of your business. Google drives 91% of all internet search traffic and having a business that ranks top 10 in the nation for a competitive keyword and tremendously impact your sales in a great way. I have small businesses become overnight sensations with revenues over millions just because of their google rankings.
How do you rank first?
The core idea is still simple here. Give our great content and value and google will help you find people who are interested in what you have to offer. This of course is the basic idea a lot goes into writing compelling content and making sure to share it etc. The second idea is backlinks, although they seem like a thing of the past due to semantic web, they are still vital in helping you rank for a particular keyword. Using both techniques together allows for a cohesive structure in your seo strategy.
What is semantic web?
Semantic web allows for content across the web to be tagged so that computers can understand it directly. What this means it that google will understand that if you have an article talking about cars, that it should include make and models, colors, prices, features etc. Previously you would mention car multiple times within your article and you would rank. But now that is no longer the case as having related keywords and content that makes sense and is useful to the reader is more important. Having google quality content was always important but now with the semantic web it is even more so. Especially if you wish to build a long term local and national level seo strategy.